Facebook广告封号如何申诉?附英文邮件范文

“又双叒叕被封了!”这大概是每个跨境电商卖家最不想看到,却又最常见到的“弹窗”。

那么,面对封户潮,我们应该如何应对呢?正确申诉!才能找回账户!
今天,我们抛开理论,直接上干货,给大家分享一套实用的广告账户申诉话术模板和英文邮件范文,教你如何专业、高效地与平台客服沟通,大幅提升账号解封成功率!
第一步:检查Facebook封户原因
立刻去查收Facebook发来的封号通知邮件!不要看中文翻译,直接看原始英文内容!那才是判罚的真正依据。
将邮件中的关键词(如 ‘unacceptable business practices’, ‘circumventing systems’, ‘adult content’)与官方广告政策逐条对照,确认你具体违反了哪一条。
然后检查你的落地页、产品图片、描述、收款方式等,找出最可能踩雷的点。诚实是申诉成功的第一步。
第二步、撰写申诉信
根据你所被封禁的问题,按照Facebook的社区制度去进行申诉操作,需要上传资料的老老实实上传资料,诚恳的解释,这是效率最高的处理方法。
话术框架(附英文范文):
主题: Formal Appeal for Disabled Ad Account - [Your Account ID] - [Your Business Name]
正文:
“Dear Facebook Support Team,
1. 【礼貌开场,表明来意】My name is [Your Name], representing [Your Business Name]. I am writing to formally appeal the disabling of our ad account (Account ID: [您的账户ID]). We received the notification regarding a violation of your advertising policies, and we are eager to resolve this matter.
2. 【表明态度,承认错误(即使觉得冤枉,也要先认错)】We have thoroughly reviewed your policies and the notification email. We understand and respect the importance of maintaining a safe and trustworthy platform for all users. Upon reflection, we believe the violation may have been triggered by [简要、诚恳地说明可能的原因,例如]:
•“...an unintentional error in our landing page setup that caused a mismatch between the ad and the product.”(落地页与广告内容不一致)
•“...a lack of thorough understanding of the specific policy clause about ‘[具体政策条款]’.”(对某具体政策理解不足)
•“...a previous operator’s action that we were not aware of.”(前操作员的违规行为,如果是买的号)
3. 【详细说明整改措施(这是核心!要具体!)】To ensure full compliance, we have taken immediate corrective actions:
•“We have already paused/removed all non-compliant ads/landing pages.”(已下架所有违规广告/页面)
•“We have carefully studied the Advertising Policies section [编号或名称] to prevent future mistakes.”(已重新学习相关政策)
•“We have implemented a new internal review process for all ads before submission.”(已建立新的内部审核流程)
4. 【请求复核,表达长期合作意愿】We sincerely apologize for any inconvenience caused. Our business highly values the advertising opportunities provided by Facebook/Google, and we are committed to being a compliant and long-term partner.Could you please re-review our account and consider reinstating it? We are confident that our changes have addressed the policy concerns.
Thank you for your time and consideration.
Sincerely,[Your Name][Your Title][Your Business Name][Your Contact Email]”
第三步:申诉后续与跟进
•若收到模板回复: 如果收到一模一样的回复,说明机器人没看懂。不要重复提交,尝试换一个申诉渠道(如BM后台的实时聊天、官方表单一键申诉等),并微调你的申诉理由。有一个小技巧,就是直接给Facebook管理员写信,你把你的问题原因都告诉他,有很多都是人工处理,优先级别会很高,运气好的最快当天就能够解封。
•若长时间无回复: 在提交申诉后3-5个工作日,可以尝试礼貌地跟进一次。话术:’Hello, just a friendly follow-up on our appeal submission for Case ID [#编号]. We would greatly appreciate any update on the review process. Thank you!’
这套话术模板建议大家收藏、转发,以备不时之需!

































