11封外贸老手的客户开发信模板
在竞争激烈的市场中，想要成功开发潜在客户，一封有说服力的业务开发信往往是成交的第一步。 不论你是正在寻找国外客户的业务代表，还是希望强化开发流程的营销人员，学会撰写高转换率的开发信，都能大幅提升你的开发成功率。本篇文章将深入介绍业务开发的实用技巧，并整理出多种情境下可直接套用的业务开发信模板，帮助你在不同市场与产业中灵活运用。 从如何撰写吸睛开头、掌握开发节奏，到海外开发信的写作技巧，一次带你掌握高效沟通的关键！
《陌生开发信 范例》
Hi Sir,
Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.
Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!
Tks & br,
Jack
company （这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。 )
Tel: ***
Fax: ***
Mail: ***
Website: http://www.####.com
一：开发信后，客户没回音怎么办？ 催!!!
Dear ***,
Sorry to trouble you again!
Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.
Thank you in advance!
Best regards,
Cindy
先写得委婉一点，把你上次写给他的邮件放在下面。 如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的“RE-SEND!! “如果还是没消息，就打电话吧~
二：展会上遇到的客户开发信，怎么写更加分？
把握客户在展会上的兴趣，主动出击提供资料！
Hi Alex,
How are you doing? Glad to get your name card from HK fair.
This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!
Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.
Hope to get good news from you! Thanks.
Best regards,
Sandy
Sales assistant
三：寄样品运费让对方出（到付）的委婉邮件
Hi ***,
Thank you so much for your kind reply!
Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked!
Please contact me if further questions. Thank you!
Kind regards,
C
四：客户嫌价格高时，怎么回覆？
政策：让他知道你的价格没有报高。
不是人家一说便宜点，你嗖的给人家少了一半价格，而是改变产品规格，比如包装由好的改次的，长度改短点，重量要少点，或者功率低点。
Dear Kelvin,
Thank you so much for your kind mail!
Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.
Pls don't worry about the quality. Price is important, but quality counts for much more!
Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!
All the luminosity and the body look the same! I think it's workable for both of us. Any comments?
Best regards,
C
五：发了发票（PI） 后客户没回信，怎么催？
Hi ***,
Sorry to trouble you again!
Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!
It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!
Thanks and best regards,
***
六：客户收到样品没有回复，怎么重启话题？
寄了样品，并且感觉客户应该是满意的，等候回应试试这一版
Dear ***,
Sorry to trouble you again!
Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation.
If anything changed, pls keep me posted! Thank you!
Best regards,
***
或者简单版
Dear ***,
What about the final decision about our samples? We need your comments to go ahead!
Thank you!
Kind regards,
Renee
*** Co. Ltd.
Tel: ***
Fax: ***
Mail: ***
Web: ***
七 ： 遇到客户杀价，怎么回复更高明？
客人死命的砍价，这时你不能一下子给人家底价，可以用采购数量来给他打个小折，这样就算价格低了，数量上也补点进来。
Dear sir,
Pls find the re-checking the price as follows:
1) Super grade, USD***, give you a special discount of 2%
2) A grade, USD***, similar as super grade, but price much more competitive.
Hope we can deal. Thank you!
Rgds,
***
八：等客户回复，如何礼貌应对已读不回？
你的客户是中间商，他也需要等他的客户回应之后才能再和你联系，没事时发个邮件让中间商客户表把你忘了
Hi Johnny,
Thank you for your prompt reply!
Please keep me posted for further details.
Kind regards,
***
九：客户拜访信，怎么预约与回复？
客户要来中国看你们厂了!! 激动时别忘记发邮件确认彼此联系方式呀。
Hi ***,
I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!
Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!
My cell phone is ***. Pls call me if any questions. Thank you!
Kind regards,
***
十：客户嫌贵砍太低，不得罪客户的议价技巧
客户给你的价格太低做不了，给他可以选择的方案，逆转情势。
Dear kelvin,
Thank you for your kind mail! But unfortunately, this price also unworkable for us.
I sincerely hope to have business with you, pls realize our position. 2 suggestions as below:
1) everything keep the same, EUR2.45/pc, C&F air Stockholm
2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm
Comments, please. Thank you!
Rgds,
C
十一：客户没有成交，发信维护关系才是顶尖业务
客户明确给你说他的订单下给别人了，这时发封信感谢一下吧，生意不成交情在哈。
Hi ***,
Thank you soooooo much for your kind mail! I appreciate!
We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you!
By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!
Take care! Hope everything goes well!
Thanks and best regards,
无论你是 B2B 业务还是跨国营销专员，掌握正确的业务开发技巧与信件模板，都是打开合作大门的关键。
